Now Hiring - Nature's Sunshine Products, Inc. - Senior Sales Manager- North America in Lehi, UT

Full description of the position

Nature's Sunshine is seeking a strategic and results-driven Senior Sales Manager to help lead and execute our sales strategy, manage high-performing sales teams, and drive sustainable growth across key markets. This role requires a proven sales leader who understands the unique dynamics of the direct selling (MLM) industry and is comfortable operating in a fast-paced, evolving, omnichannel environment. You will be responsible for developing tactical plans, mentoring sales leaders, and ensuring your region consistently meets and exceeds growth goals.

Key Responsibilities

: Sales Leadership & Strategy

• Develop, execute, and optimize sales strategies aligned with overall company goals.
• Identify new business opportunities, market segments, and sales channels to drive growth.
• Collaborate cross-functionally with marketing, operations, and product teams to align initiatives. Team Management & Development
• Lead, coach, and inspire a team of field development reps and field distributors.
• Provide ongoing training, professional development, and support for a growing field of diverse distributors.
• Foster a culture of accountability, collaboration, and achievement within the team.
• Willingness and availability to travel regularly to support field leaders, attend key events, and strengthen distributor relationships through in-person engagement. Sales Performance & Reporting
• Monitor KPIs and sales performance metrics; analyze trends and implement performance improvement plans as needed.
• Prepare and present sales forecasts, insights, and reports to senior leadership.
• Adjust strategy and tactics based on evolving business needs and market shifts. Distributor & Customer Engagement
• Build strong, trust-based relationships with top-performing distributors and key customers.
• Address concerns, resolve escalations, and ensure a high standard of service and satisfaction.
• Collaborate with field leaders to drive engagement, promote key initiatives, and amplify loyalty through regular communication, recognition, and support. Market & Competitive Intelligence
• Stay informed on industry trends, competitor activity, and customer behaviors.
• Use data and insights to refine sales strategies and influence future product and promotional planning.
• Identify emerging risks and opportunities in the marketplace and proactively recommend strategic adjustments to maintain a competitive edge. Compliance & Ethical Standards
• Ensure all sales activities align with internal policies, industry regulations, and ethical business practices.
• Promote a culture of integrity, transparency, and professionalism.
• Provide guidance and training to the sales team on compliance requirements and ethical conduct to mitigate risk and uphold brand reputation. Budget & Resource Management
• Manage sales budgets efficiently and strategically allocate resources to maximize ROI and business impact.

Qualifications

: Education:

• Bachelor's degree in business, Marketing, Sales, or a related field (MBA a plus). Experience:
• 7-10 years of progressive sales experience, including 5+ years in a leadership role-preferably within the MLM or Direct Selling industry.
• Experience in a hybrid or omnichannel sales environment is strongly preferred. Core Competencies:
• Proven leadership ability to build, mentor, and retain high-performing teams.
• Strong business acumen and strategic thinking.
• Exceptional communication, interpersonal, and presentation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Highly organized, self-motivated, and goal oriented.
• Proficient with CRM systems and Microsoft Office Suite. Key Attributes:
• Integrity: Models ethical leadership and sound judgment.
• Adaptability: Thrives in dynamic, fast-paced environments.
• Drive: Motivated by results, impact, and mission.
• Customer-Centric: Deep commitment to serving the needs of our field and customers. ZR