Now Hiring - Uber - Program Leader, Marketing & Sales Enablement in San Francisco, CA

Full description of the position

About the Team At Uber, we reimagine the way the world moves for the better. There are a lot of operations and technologies that enable this mission and Uber's GSS (Global Scaled Solutions) org leads several of those capabilities such as localization/internationalization, data annotation for AI/ML innovation, testing, map editing, digitization programs and more. We have built industry leading tech and ops muscle for the same and are now externalizing these offerings. Our goal is to establish a dedicated and highly specialized commercial team, facilitating the expansion of our services to cater to large, medium-sized and SMB enterprises. This endeavor is aimed at the company priority Seed the Future" with incubation of a new business line within Uber.

About the Role

This role is designed for a highly adaptable, self-starter who is excited about managing and executing marketing campaigns from A to Z. You'll play a key role in driving Uber AI Solution's marketing efforts, working across multiple marketing channels and projects to create impactful campaigns that align with business goals and drive growth. As a Marketing & Sales Enablement Program Manager, you will collaborate closely with cross-functional teams including sales, product, and customer success to ensure the alignment of all initiatives with broader business objectives. In this cross-functional role, you'll take ownership of the end-to-end execution of marketing campaigns, events, content, and outreach programs aimed at enhancing our brand visibility and generating high-quality leads. This is an exciting opportunity for someone who thrives in a fast-paced, collaborative environment, and is passionate about driving measurable results.

Key Responsibilities

:

• Campaign Management :
• Plan, develop, and execute integrated marketing campaigns across digital, social media, email, and events to drive awareness, lead generation, and engagement.
• Oversee marketing initiatives from concept through execution across various channels, including digital, social, email, events, and more.
• Create detailed project timelines, track progress, and ensure campaigns meet deadlines and are delivered on budget.
• Content Strategy & Creation
• :
• Develop content strategies that align with business objectives and target audience needs.
• Drive the creation and delivery of high-quality content for various formats such as blog posts, social media updates, case studies, white papers, webinars, and email campaigns.
• Cross-Functional Collaboration :
• Work closely with the sales, product, and customer success teams to ensure alignment on messaging, lead generation efforts, and go-to-market strategies.
• Act as the primary point of contact for all marketing-related initiatives, coordinating efforts across different departments to ensure smooth project execution and alignment on business objectives.
• Digital & Social Media Marketing
• :
• Manage and optimize digital marketing efforts, including SEO and social media.
• Develop social media strategies that build brand awareness and engage the AI/ML and tech communities.
• Analyze performance metrics to continually optimize campaigns and tactics.
• Event Planning & Execution
• :
• Coordinate and manage online and offline events, such as webinars, industry conferences, AI meetups, and user groups, to engage potential customers and promote Uber's capabilities.
• Ensure post-event follow-ups and lead nurturing to convert engagement into opportunities.
• Handle all event logistics, from planning and speaker coordination to attendee engagement and post-event follow-up to ensure lead nurturing.
• Account Based Marketing:
• Design targeted strategies to identify and convert key accounts into qualified leads, guiding them through the funnel
• Collaborate with the sales team to develop personalized nurturing programs that engage high-value accounts, progressively moving them closer to becoming customers.
• Analytics & Reporting
• :
• Measure and analyze campaign performance, website traffic, and customer engagement to track ROI and adjust strategies accordingly.
• Provide regular reporting to senior leadership on campaign performance and business impact.
• Customer & Market Insights
• :
• Research and understand customer pain points, industry trends, and competitor activities to inform marketing strategies and tactics.
• Work with the sales team to capture insights from prospects and customers to continuously refine messaging and strategies.

Basic Qualifications

• 5+ years of experience in Program Management (B2B marketing, Sales Enabalement and or relatable field)
• Experience in digital marketing, social media strategy, and or SEO (search engine optimization) / SEM (search engine marketing)
• Bachelor's degree

Preferred Qualifications

• 6+ years of experience in B2B AI / Tech marketing
• Experience managing end-to-end marketing campaigns and cross-functional teams is a must
• Strong project management and organizational skills with the ability to juggle multiple campaigns simultaneously.
• Strong writing and communication skills to develop content for various channels and collaborate with stakeholders
• Experience in Data Labeling / Annotation
• Proficient in marketing automation tools, CRM systems, and analytics platforms
• Familiarity with AI/ML, data science, and technology industries is a plus Master's degree in Marketing, Business, or a related field
• For San Francisco, CA-based roles: The base salary range for this role is USD$155,000 per year - USD$172,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link [please apply online]