Now Hiring - Align Production Systems - DIRECTOR OF SALES in Chesterfield, MO

Full description of the position

Job Title: Director of Sales and Marketing Location: St. Louis, Missouri Department: Sales and Marketing

Compensation

: 70% base salary, 30% performance bonus. Market competitive. Travel Requirement: Up to 33%

Job Summary

Align Production Systems is seeking a hands-on, balanced Director of Sales and Marketing who can both lead from the front in winning Engineer-to- Order (ETO) work and build a disciplined, accountable sales organization. This role is central to our growth. You will be expected to:

• Engage directly in high-value deals, earning the trust and respect of the sales team by demonstrating excellence in ETO sales leadership.
• Build accountability across expense management, CRM usage, negotiating, and purchase order review.
• Drive growth initiatives and sales operations discipline without losing sight of the ultimate goal--winning profitable deals and building backlog. With over 50 years of innovation, Align is a leader in heavy industrial automation--working with aerospace, automotive, construction machinery, electrical, and general manufacturing customers. We engineer and manufacture custom production solutions--including advanced AGV systems--that enhance efficiency, safety, and productivity. We design it, we manufacture it, and we support it. At Align, leadership is rooted in three principles: Create Clarity, Generate Energy, and Deliver Results. The right candidate will embody these principles, balancing front-line sales leadership with the discipline to scale our business for long-term success.

Key Responsibilities

Lead from the Front in ETO Sales

• Personally engage in and support complex, engineer-to-order sales pursuits.
• Model strong deal-making skills, including negotiation, application understanding, and order performance.
• Coach the sales team through ETO best practices, showing how to win work while building customer trust. Build Sales Accountability & Discipline
• Enforce CRM usage, sales process discipline, and pipeline visibility.
• Drive accountability in expense management, purchase order review, and deal profitability.
• Ensure sales processes are consistent, scalable, and aligned with growth initiatives. Strategic Leadership
• Develop and execute a sales and marketing strategy that balances short-term wins with long-term expansion.
• Align the sales, estimation, application development, and post-sales support teams to drive results across the customer lifecycle.
• Partner with marketing to build campaigns and materials that support brand awareness, lead generation, and sales execution. Team Development & Culture
• Lead a North American remote sales team with clarity, energy, and results.
• Balance performance expectations with an engaging, supportive culture that retains talent and builds future leaders.
• Foster collaboration across sales, engineering, operations, and service teams to ensure success on every order.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration, or related field (MBA preferred).
• 10+ years of experience leading sales in industrial/capital equipment, ideally with ETO exposure.
• Proven success leading teams in both sales execution (closing deals, growing backlog) and sales operations (process, accountability, CRM discipline).
• Strong negotiation, communication, and relationship-building skills.
• Demonstrated ability to simplify complex challenges into actionable strategies.
• Experience leading remote and cross-functional teams.
• Proficiency in CRM and sales analytics tools. Preferred:
• Direct experience in ETO or capital equipment industries.
• Deep knowledge of North American industrial markets. What Success Looks Like in This Role
• You are respected by the team because you've been in the trenches with them.
• Deals are being won and backlog is strong.
• Sales processes, CRM adoption, and accountability are visible and consistent.
• The sales organization is scaling effectively--we 're growing not just by hustle, but by disciplined execution.