Now Hiring - FirstLight Home Care of Reston - Home Care Business Development Manager / Community Liaison in Reston, VA

Full description of the position

Location: Reston, VA Territory: Reston, Herndon, Great Falls, McLean, Oakton, Vienna

About the Role

FirstLight Home Care of Reston is seeking an experienced Home Care Business Development Manager / Community Liaison to lead referral relationship growth across Northern Virginia. This role is designed for a seasoned home care or healthcare sales professional who understands referral-based selling and thrives on building long-term partnerships. This is an individual contributor role with no direct reports.

Key Responsibilities

• Build and maintain referral relationships with hospitals, rehabilitation centers, assisted living, memory care, physicians, case managers, discharge planners, and other healthcare providers
• Conduct in-person meetings, presentations, and educational sessions with referral partners
• Develop and execute a structured territory plan to generate new client referrals
• Establish and maintain a consistent schedule of in-person visits within the assigned territory
• Collaborate with intake, care coordination, and operations teams to ensure smooth service starts and positive client experiences
• Attend networking events, healthcare meetings, and community outreach activities
• Track referral activity, pipeline progress, and outcomes using CRM tools
• Provide regular updates and market insights to leadership

Required Qualifications

• Minimum of 2+ years of direct home care, home health, hospice, or senior care sales experience (required)
• H.S. Diploma or GED, college preferred.
• Proven success in referral-based, relationship-driven healthcare sales
• Demonstrated experience working with hospitals, rehabilitation centers, assisted living, memory care, physicians, case managers, or discharge planners
• Strong understanding of the local healthcare and senior care referral ecosystem
• Proven ability to build and maintain long-term professional referral relationships
• Ability to work independently and manage an assigned geographic territory
• Excellent interpersonal, communication, and presentation skills
• Positive attitude and a passion for helping others.
• Ability to travel within the community as needed
• Proficiency with CRM systems (Zoho or similar) and Microsoft Office
• Valid driver's license and reliable transportation Applicants without direct home care, home health, hospice, or senior care referral sales experience will not be considered.

Compensation

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Benefits

• Base Salary: $65,000-$85,000 (based on depth of prior home care referral sales experience)
• Uncapped commission paid monthly on new client revenue (commission plan reviewed during interview and subject to agency policy)
• Mileage reimbursement at IRS rate
• Paid Time Off (PTO) and 7 paid holidays
• Flexible work schedule
• Partial remote work options
• Professional development and advancement opportunities
• Agency-provided cell phone

About Us

: FirstLight Home Care has been providing exceptional home care services for over a decade, earning the trust of families and clients in our community. Our dedicated team is committed to delivering compassionate care, making us a preferred choice for both clients and employees alike. Join us and be part of a caring, supportive environment where your contributions truly matter. Pay: $65,000.00 - $85,000.00 per year

Benefits

:

• Cell phone reimbursement
• Flexible schedule
• Paid time off
• Professional development assistance Application Question(s):
• Do you have at least 2 years of direct home care, home health, hospice, or senior care referral sales experience? Work Location: Hybrid remote in Reston, VA 20190