Now Hiring - Green Wave Ingredients Inc - Vice President of Sales — B2B (Raw Ingredients) in Orange, CA

Full description of the position

Company Information: Ingredients Online, operated by Green Wave Ingredients, is a leading B2B e-commerce marketplace connecting buyers and sellers of raw ingredients across dietary supplements, food & beverage, animal nutrition, and personal care industries. We are revolutionizing ingredient sourcing through digital innovation, global reach, and supply chain transparency. Vice President of Sales -- B2B (Raw Ingredients) The VP of Sales will lead and scale the B2B sales division specializing in raw ingredients (Food & Beverage, Nutraceutical, Cosmetics, Animal Feed Industries). The role is responsible for driving revenue growth from sizeable customers. Building key buyer partnerships & employee relationships, setting strategy, leading execution, and ensuring customer satisfaction & retention. This is a highly cross-functional role that sits at the intersection of sales, product, operations, marketing, and supply chain.

Key Responsibilities

Strategy & Growth

• Develop and execute a robust sales strategy that leverages the marketplace model to acquire & onboard buyers
• Build partnership with decision makers
• Target sizeable customers & manage sales process
• Set and deliver ambitious sales revenue, margin, and volume growth targets.
• Directly Manage Sales Team's Annual Bidding & Blanket orders Strategy Buyer / Customer Acquisition & Retention
• Build and scale a sales team (inside sales, account management, enterprise / industrial accounts) medium to large manufacturers
• Build Customized Services
• Ensure customer satisfaction in purchase cycle: product discovery, cataloging/spec sheets, samples, pricing transparency, logistics, post-sale support. Experience working with International Teams Required
• Develop customer success programs: ensure high retention, upsell/cross-sell, feedback loops, and resolve issues quickly. Marketplace & Platform Optimization
• Monitor and optimize metrics: conversion rate, average order value, time-to-order, supplier fill rates, delivery performance.
• Drive continuous improvement via data analytics: use sales data, customer behavior, market intelligence to refine strategy. Financial & Operational Oversight
• Own the P&L for the sales function: revenue forecasting, margin management, cost of acquisition, commission structures.
• Set and monitor KPIs and dashboards: pipeline growth, win rate, customer acquisition costs, lifetime value, churn, supplier churn, etc.
• Budgeting, hiring, training, and performance management of the sales organization.
• Coordinate with operations, supply chain, and regulatory to ensure sourcing, logistics, quality control etc. support sales goals. Leadership & Team Management
• Build, mentor, and lead a high-performing Sales Account Managers & Sales Managers. Domestic & International
• Collaborate Cross Departmentally to achieve results, QA, Marketing, HR, Lead Generation, Customer Service, Product Souring, Product Management
• Foster a culture of accountability, data-driven, on making, collaboration, customer focus.
• Serve as a representative at industry conferences, trade associations, regulatory bodies as needed.

Required Qualifications

• Experience: 10-15+ years in B2B sales leadership, ideally in the Raw Materials, Food & Beverage, Nutraceuticals, Cosmetics, and Animal Feed Industries
• Education: Bachelor's degree or higher
• Track Record: Demonstrated success growing revenue, managing supplier & customer relationships, scaling teams, launching new channels.
• Comparable Industries- Food & Beverage Industries, Nutraceuticals, Cosmetics, Animal Feed Industries
• Strategic & Analytical Thinking: Strong ability to use data to inform strategy, decisions, and trade-offs. Comfortable with forecasting, margin analysis, and financial modeling.
• Leadership & Communication: Ability to inspire, hire, develop, and retain top talent. Strong stakeholder management (internal & external). Excellent verbal and written communication skills. Preferred / Nice-to-Have
• MBA or advanced degree in business, supply chain, food science, chemistry, or related field.
• Multinational / international sales experience..
• Fluency in additional languages or working in multi-cultural/regulatory environments.
• Knowledge of sustainability, sourcing ethics, traceability, and ESG in raw materials.
• Technical/Regulatory Knowledge-Raw Ingredients, Food & Beverage, Nutraceuticals, Cosmetics, Animal Feed Industries
• CRM-HubSpot, NetSuite & other comparable CRM tools Core Competencies & Traits
• Customer Focused; always thinking about how to deliver value for buyers.
• Negotiator & deal closer, comfortable navigating complex deals.
• Results-oriented; large goals, high energy to push through obstacles.
• Adaptable & resilient; raw ingredients markets are often cyclical, regulated, and supply constrained.
• Collaborative; must work well cross-functionally (product, operations, marketing, supply chain, finance).
• Integrity, transparency; especially around quality, sourcing, safety, and compliance.

Compensation

&

Benefits

• Competitive base salary + commission / bonus tied to sales & marketplace growth metrics.
• Financial

Benefits

: Retirement Plans, Equity or stock options, depending on company stage.

Benefits

: Company Paid Health, Dental Plans

• Travel allowance as required.
• Professional development opportunities; attendance at relevant trade shows / industry events. Job Type: Full-time Projected Total

Compensation

: $150,000.00 - $200,000.00 per year

Benefits

:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off Application Question(s):
• Do you have experience in B2B sales leadership, ideally in the Raw Materials, Food & Beverage, Nutraceuticals, Cosmetics, and Animal Feed Industries? and how many years?
• Do you have knowledge in CRM-HubSpot, NetSuite & other comparable CRM tools?
• Kindly add/paste your linkedIn profile Work Location: In person