Now Hiring - Seternity Solutions - Sales Manager – Education Products in Lafayette, IN

Full description of the position

Position

Overview

We are seeking an experienced and strategic Sales Manager to lead a high- performing sales team while driving business growth, market expansion, and product development initiatives within the education sector. This leadership role is ideal for a results-oriented professional who excels at coaching teams, developing sales strategies, identifying new market opportunities, and collaborating with executive leadership to support long- term organizational growth.

Key Responsibilities

Sales Leadership

• Lead, coach, and develop a team of sales professionals to achieve and exceed performance objectives.
• Establish sales goals, performance metrics, and accountability standards.
• Foster a collaborative, customer-focused, and results-driven sales culture.
• Provide ongoing coaching, mentorship, and performance feedback. Business Development & Growth Strategy
• Develop and execute strategic sales plans to drive revenue growth across K-12 and higher education markets.
• Identify new business opportunities, customer segments, and revenue channels.
• Expand market presence through strategic account development and relationship management.
• Build and maintain strong partnerships with school administrators, educators, distributors, and key decision-makers. Product Strategy & Innovation
• Collaborate with leadership to identify opportunities for new products and services.
• Assist in developing and executing go-to-market strategies for new offerings.
• Provide market insights and customer feedback to support product development and continuous improvement. Performance & Analytics
• Monitor sales performance through forecasting, reporting, and data analysis.
• Evaluate market trends, competitive activity, and customer needs to guide strategic decision-making.
• Recommend process improvements that enhance sales effectiveness and operational efficiency.

Qualifications

• Proven experience leading and developing successful sales teams.
• Strong background in sales management, business development, or strategic account management.
• Demonstrated ability to develop and execute growth strategies that deliver measurable results.
• Excellent leadership, coaching, communication, and interpersonal skills.
• Strong analytical and strategic planning abilities.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Experience within education, publishing, instructional products, or a related industry is preferred but not required. Must Have 815+ years of B2B sales experience , preferably selling into K12 education, higher education, government, SaaS/EdTech, educational products, office products, publishing, or similar consultative markets. Experience leading teams of 1020+ sales representatives across multiple territories. Strong experience in: Sales coaching and performance management Territory planning and forecasting Sales analytics and KPI reporting (Excel proficiency) Product launches and sales enablement Cross-functional collaboration with marketing and product teams Willing to be primarily onsite in Lafayette/West Lafayette, Indiana or relocate. B2B #Sales #K12 #Education #Higher #Education #Government #SaaS #EdTech Educational #Products #Office #Products #Publishing #Educational #Publishing Pay: $120,000.00 - $150,000.00 per year

Benefits

:

• 401(k) matching
• Health insurance
• Life insurance
• Relocation assistance Experience:
• B2B sales: 8 years (Required)
• K12 education, higher education, government, SaaS/EdTech: 8 years (Required)
• educational products, office products, publishing: 8 years (Required)
• leading teams of 1020+ sales representatives: 8 years (Required)
• Sales coaching and performance management: 1 year (Required)
• Territory planning and forecasting: 1 year (Required) Work Location: On the road