Now Hiring - Custom Drive Carts - Sales Manager in Lady Lake, FL

Full description of the position

CUSTOM DRIVE Sales Manager VDGC/ODGC (All Locations) Reports To: CEO/General Manager Location: Based at [Lady Lake / flagship location], with regular presence at all VDGC and ODGC facilities (Marion, Sumter, Lake Counties) Department: Sales FLSA Status: Exempt POSITION SUMMARY The Sales Manager is directly responsible for all sales staff and sales performance across every VDGC and ODGC location, including new, pre-owned, and rental cart sales. This role has full staffing authority over sales personnel at each facility including hiring and performance-based separation decisions and is accountable for building one consistent, high-performing sales operation across both brands, not a collection of independently run location teams. KEY RESPONSIBILITIES Team Leadership & Staffing

• Hire, train, and manage sales staff at every VDGC and ODGC location, including full authority over staffing decisions when performance standards aren't met
• Set individual and location-level performance expectations; conduct regular performance reviews and coaching
• Build a bench/succession plan so no location is dependent on a single salesperson
• Establish consistent onboarding and ongoing product training for sales staff across both brands Sales Strategy & Performance
• Own sales targets across all locations for new, pre-owned, and rental units
• Standardize the sales process, CRM discipline (DP360), and lead handling so every location regardless of brand operates the same way
• Monitor lead response time, close rates, and lead source ROI across all locations; take corrective action where a location or rep underperforms Rental Operations
• Own rental sales performance, pricing, and utilization across all locations
• Ensure rental fleet availability, turnover, and pricing strategy align with seasonal demand and location-specific patterns Pricing & Deal Discipline
• Enforce trade-in valuation discipline (ACV-based, not inflated allowances) in partnership with finance/Controller
• Approve or escalate non-standard deal structures and discounting
• Partner with Kate (Controller) on margin tracking and deal-level profitability Cross-Functional Coordination
• Work with CartWorks (Julie Shackelford) on upsell attach rates (enclosures, accessories, upholstery) at point of sale
• Coordinate with service/parts teams on delivery readiness and post-sale handoff
• Provide input to marketing on location-specific flyers, promotions, and campaigns Reporting
• Deliver weekly/monthly sales performance reports by location, brand, product line (new/pre-owned/rental), and rep
• Report directly to CEO/General Manager on sales pipeline, forecast, and staffing status QUALIFICATIONS
• 5+ years of sales management experience with direct staffing authority, ideally in powersports, automotive, RV, marine, or golf cart/LSV dealerships
• Proven track record managing sales teams across multiple physical locations under one standard
• Strong understanding of trade-in valuation, deal structuring, and rental operations
• Experience with dealership CRM systems (DP360 or similar preferred)
• Willingness and ability to be physically present across all VDGC and ODGC locations regularly
• Excellent leadership, coaching, and accountability skills comfortable managing performance and making difficult staffing decisions when necessary COMPENSATION
• Base salary + performance bonus tied to company-wide sales targets, margin, and rental utilization Custom Drive is an equal opportunity employer. Pay: From $65,000.00 per year Experience:
• Sales Management: 5 years (Required)
• Successful Leadership: 5 years (Preferred) Willingness to travel:
• 25% (Preferred) Work Location: In person