Now Hiring - Badger Liquor - Sales Representative in Milwaukee, WI

Full description of the position

Sales Representative |

• Liquor Division | Racine Are you a relationship-builder who enjoys being out in the market instead of behind a desk? Do you thrive on helping customers succeed while representing industry-leading wine, spirits, and beverage brands? At Badger Liquor, you'll be more than a salesperson - you'll be a trusted business partner to retailers throughout your territory. You'll help customers grow their business through innovative product recommendations, strategic merchandising, and exceptional service while representing Wisconsin's largest family-owned wine and spirits distributor. If you're competitive, self-motivated, and passionate about delivering results, we'd love to have you on our team. Every day brings new opportunities to make an impact. You'll:
• Build and strengthen relationships with retail customers throughout your territory.
• Grow sales by introducing new products, promotions, and supplier programs.
• Identify opportunities to increase distribution, shelf space, displays, and market share.
• Help customers maximize sales through merchandising, pricing recommendations, and inventory management.
• Present sales programs and promotional opportunities that drive business growth.
• Install and maintain eye-catching displays and point-of-sale materials.
• Prospect and develop new customer accounts.
• Stay informed on industry trends, competitive activity, and consumer preferences.
• Resolve customer concerns with professionalism and urgency.
• Plan your territory strategically to achieve sales goals while maintaining organized account records and reporting. You're someone who:
• Enjoys building long-term relationships and earning customer trust.
• Is motivated by achieving goals and growing your territory.
• Communicates confidently and professionally.
• Can influence decisions and present ideas effectively.
• Thinks strategically and identifies opportunities others may miss.
• Is organized, self-directed, and manages time effectively.
• Enjoys solving problems and finding creative solutions for customers.
• Works well independently while contributing to a collaborative team. Bonus Points If You Have
• Experience in beverage alcohol, consumer packaged goods, retail sales, or outside sales.
• Knowledge of merchandising, retail promotions, or category management.
• A passion for wine, spirits, craft beverages, or the retail industry. As Wisconsin's largest family-owned wine and spirits distributor, we've built our reputation on strong relationships - with our customers, suppliers, and employees. When you join our team, you'll receive the support, training, and opportunities you need to build a rewarding career. What We Offer
• Competitive compensation with performance incentives
• Comprehensive benefits package
• Paid time off and holidays
• Ongoing sales and supplier training
• Career growth and advancement opportunities
• Independence to manage your territory
• A collaborative, team-oriented culture
• The opportunity to represent some of the industry's most recognized brands