Now Hiring - Fiber Bond - Sales and Marketing Director in Michigan City, IN

Full description of the position

Summary : : Responsible for establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand. Build a creative, integrated, multi-channel Marketing Department with our sales managers that build brand awareness and reputation. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: Increasing sales through the distribution network by: Adding distributors or replacing under-producing distributors, recommending changes to the existing distribution model when appropriate to capture growth opportunities while maintaining existing distributor sales. Grow or penetrate other existing markets defined for Fiber Bond & Blocksom. Develop a comprehensive and aligned strategic marketing plan. Execute integrated advertising, public relations, tradeshows and other campaigns to generate demand & sales leads. Be accountable for measuring and reporting on campaign results. Direct market research to identify target customers, competitors, and industry trends, translating findings into actionable insights. Create and execute comprehensive marketing campaigns across various channels, including digital, print, and social media. Collaborate with cross-functional teams to ensure alignment between sales, marketing, and product development. Establish and maintain strong relationships with key customers and partners, actively seeking new opportunities for business expansion. Analyze sales and marketing data to evaluate performance, identify areas for improvement, and implement effective strategies. Stay up-to-date with industry advancements, emerging technologies, and best practices to drive innovation and maintain a competitive edge. Work closely with the Product Development team to understand and execute customer requests for non-standard or custom versions of products. Develop and maintain a thorough understanding of the competitive landscape for the HVAC and finishing filtration markets providing strategic direction and intelligent decision making. Manage and motivate Sales Managers and support their efforts to increase sales through our distribution network. Manage incentives and evaluates job performances. Foster teamwork throughout the organization. Prevent unsafe acts or conditions in the work place. Ability to perform all essential functions for full scheduled day (typically 8 hours). Required Skills/Abilities Strong verbal and written communication skills Excellent interpersonal and customer service skills Strong organizational skills and attention to detail Strong analytical and problem-solving skills Supervisory and leadership skills Proficiency with Microsoft Office Suite, experience with ERP software

Education and Experience

: Bachelor's degree from four-year college or university. At least 10 years of related sales and marketing experience required, with prior supervisory/ management experience highly preferred. At least 5 years of experience in the air filtration/HVAC industry Job Type: Full-time Pay: $115,000.00 - $130,000.00 per year

Benefits

:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance Work Location: Hybrid remote in Michigan City, IN 46360