Now Hiring - Hotel Californian - Sales Manager - Marketing and Communications in Santa Barbara, CA

Full description of the position

JOB SUMMARY: The Marketing and Communications Manager (MCM) is responsible for supporting the Director of Sales & Marketing in the development and execution of all marketing and communications strategies across the hotel and its venues, to drive revenue and increase market share. The MCM works to propel the brand's image through consistent messaging both internal and externally. JOB RESPONSIBILITIES: Digital Marketing

• Website maintenance, including overall design influence, updating information, and building pages
• Daily management of social media agency and strategy, including content management, engagement rates and influencer engagement
• Developing email campaigns that drive revenue, website traffic and overall exposure to hotel and venues
• Guide Digital Marketing agency to grow ROAS, website traffic and direct bookings via SEO, paid social, programmatic and paid search channels Brand Management
• Maintaining brand cohesion and observance throughout the property
• Ensuring menus and signage in venues are aligned with the HC brand and aesthetic
• Keeping menus up-to-date and visible on website
• Oversee on site programming efforts from concept to marketing and through execution PR/Communications
• Work alongside PR agency to organize FAM trips, both group and individual
• Managing media stays with customized media packets, and curating specific content to maximize press exposure
• Evaluate visiting media requests to determine brand and KPI alignment