Now Hiring - Westaff - Director of Business Development & Marketing in East Hartford, CT

Full description of the position

• Hiring Director of Business Development & Marketing in East Hartford, CT! Location: East Hartford, CT (Onsite)

Compensation

: $130K$150K Travel: ~2030% (mostly in the first year) Position

Overview

The Director of Business Development & Marketing leads organizational growth by driving strategy, overseeing business development and marketing initiatives, and managing a highperforming team. This role focuses on expanding partnerships, strengthening market presence, and generating revenue across advanced manufacturing, technology, and industrial sectors.

Key Responsibilities

:

• Define and execute integrated business development and marketing strategies
• Set goals, KPIs, forecasts, and performance expectations
• Lead, coach, and develop business development, sales, marketing, and communications staff
• Build a collaborative, accountable team culture
• Support recruitment and onboarding of team members
• Influence crossfunctional teams and organizational stakeholders Business Development:
• Identify and pursue new partnerships, clients, and funding opportunities
• Build and manage a pipeline across the manufacturing and technology ecosystem
• Maintain longterm relationships with regional and national partners
• Use CRM tools (Salesforce preferred) for forecasting and pipeline management
• Represent the organization at industry events and conferences
• Develop strategies to expand revenuegenerating initiatives Marketing & Communications
• Lead multistate technical marketing campaigns and case study development
• Oversee digital marketing (SEO, automation, digital ads) and communication channels
• Direct content strategy, social media presence, and crisis communication workflows
• Manage campaign execution, team responsibilities, and project timelines
• Approve marketing materials and ensure alignment with strategic goals

Qualifications

Required:

• Bachelor's degree in business, marketing, engineering, technology, or related field
• 712 years of business development, marketing, or sales experience
• Proven success working with manufacturers or private industry
• Strong leadership, coaching, and crossfunctional influence
• Executive presence and advanced writing/presentation skills
• Experience building partnerships and driving measurable outcomes
• Ability to manage multiple priorities in a fastpaced environment
• CRM proficiency (Salesforce preferred)
• Must meet ITAR citizenship requirements Preferred
• Experience with HTML, web design, marketing automation, and digital advertising
• Background working with military, defense, or governmentfunded programs
• Established relationships with manufacturers in the Northeast Apply Today for Immediate Consideration! Pay: $100,000.00 - $150,000.00 per year Work Location: In person