Now Hiring - Rocky Mountain Forest Products - VP of Sales in Wheat Ridge, CO

Full description of the position

Job

Overview

Rocky Mountain Forest Products is a $30M+ building materials distributor serving contractors across Colorado for over 50 years. We're looking for a VP of Sales to build and lead a single, data-driven sales organization across both our Wheat Ridge (WR) and Colorado Springs (CS) divisions someone who can unify how we coach, track, and grow our sales teams company-wide. We're a 50-year-old company that operates like one far younger. Data isn't a buzzword here it's the engine we already run on, and we expect this role to help us push it further. This role splits time between the WR and CS divisions, with regular in-person presence at both locations.

Compensation

: Competitive base salary of $130,000$160,000, plus an uncapped performance incentive. Exceptional performers have unlimited earning potential and can earn well above $210,000 annually. What You'll Own

• Full ownership of sales performance and strategy across both the WR and CS divisions
• Direct oversight of division-level sales managers, with accountability for consistent standards, coaching, and reporting across both teams
• Building and standardizing a single, data-driven performance system pipeline health, quote follow-up cadence, profit margin trends, activity levels using Salesforce and internal reporting tools
• Driving active new business prospecting and pipeline growth across both divisions, not just management of existing accounts
• Designing and evolving tiered performance goals calibrated to individual and team-level historical performance
• Partnering directly with ownership on quota setting, territory strategy, comp design, and sales headcount planning
• Championing full adoption of CRM and reporting infrastructure and future platforms like RockyOS across all sales personnel
• Serving as the senior sales voice in leadership and board-level discussions on pipeline, forecasting, and revenue strategy What We Need From You
• 6+ years in senior sales leadership, including experience managing managers
• Deep, hands-on experience using data to drive sales decisions you should be genuinely energized by it, not just tolerant of it
• Direct experience with quota setting and quota calculations, and the ability to quickly get up to speed on our existing forecasting models and processes
• A track record in a performance-driven role where you're held to and hold others to hard numbers, not just activity or tenure
• Comfort learning and adopting new tools quickly, including AI-powered systems we're building an internal platform that leans heavily on AI, and you'll need to move fast with it
• A demonstrated track record of using data to change rep and manager behavior across multiple teams or locations
• Proven ability to drive new business development and prospecting discipline at scale, not just manage an existing book
• Direct, high-accountability leadership style comfortable holding managers accountable with numbers, not just tenure
• Experience unifying sales processes or standards across multiple locations or divisions
• Experience leading both inside and outside sales models, with the ability to drive performance across each our team is primarily inside sales today, with outside sales as a growing part of the mix
• Bilingual (English/Spanish) a plus given our contractor customer base Note: building materials or distribution industry experience is not required. We're far more interested in strong, data-driven sales leaders who can step into this role and help us accelerate the industry knowledge can be learned. What Makes This Role Different This is a build role, not a maintenance seat. We're actively modernizing how sales is led company-wide real-time performance tracking, tiered goals instead of flat quotas, and a single standard of accountability across both divisions. You'll have direct ownership over how this function is built, not just a playbook handed to you to run. Rocky Mountain Forest Products Equal Opportunity Employer Pay: $130,000.00 - $160,000.00 per year

Benefits

:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance Work Location: In person