Now Hiring - StClaireHR - Territory Sales and Marketing Manager in Poulsbo, WA

Full description of the position

Crooked Spoon Ice Cream

Job Description

-Territory Sales and Marketing Manager - PNW Reports To: CEO Role

Overview

Crooked Spoon Ice Cream is seeking an entrepreneurial, results-oriented Territory Sales & Marketing Manager to accelerate brand growth and expand market presence throughout the Pacific Northwest, with a primary focus on the Greater Seattle market. This highly visible role reports directly to the CEO and offers the opportunity to shape the future of one of the fastest-growing premium ice cream brands in the region. The ideal candidate combines strategic marketing expertise with a strong sales mindset and a passion for building relationships. You will be equally comfortable developing brand strategy, securing new accounts, managing retailer relationships, and ensuring flawless in-store execution. This role is ideal for someone who thrives in a fast-paced growth environment and enjoys turning great brands into household names. What Success Looks Like

• Increase brand positioning, awareness, and equity via execution in market and on shelves.
• Partner with our accounts and distributor partners and our in house DSD to grow existing accounts and activate new one.
• Find new and interesting outlets for brand building activites, farmers markets, pop up events, customer events, trade shows and more.
• Develop collaborative trade plans that lead to stronger retailer partnerships and increased share of category.
• Ensure the Crooked Spoon brand vision turns into solid execution, on the shelf, in store, and in the market.

What You'll Do

Sales & Business Development

• Develop and manage in store relationships with key regional retail accounts, including PCC, Metropolitan Market, Haggen, Town & Country Markets, NW Grocers, Safeway/Albertsons, and other natural and specialty grocers.
• Identify and secure new business opportunities across retail, food service, hospitality, and specialty channels, including restaurants, hotels, casinos, stadiums, golf courses, catering companies, and institutional accounts.
• Build strong partnerships with distributors including UNFI, KeHE, and DSD operators to drive sales growth and market penetration.
• Create and execute territory-specific sales plans with defined objectives for distribution gains, sales velocity, and account development.
• Own monthly sales forecasting and maintain accountability for achieving revenue targets. Marketing & Brand Development
• Collaborate with leadership to develop annual marketing strategies, and budgets.
• Plan and execute experiential marketing programs, including product demonstrations, trade shows, Costco roadshows, consumer events, and community activations.
• Maintain an annual events and promotional calendar aligned with sales objectives and retail priorities. Retail Execution & Field Leadership
• Conduct regular market visits to strengthen retailer relationships, evaluate shelf execution, and identify opportunities for improved merchandising and promotional support.
• Monitor in-store conditions, competitive activity, pricing, and product performance.
• Partner with brokers, distributors, and retail teams to ensure flawless execution of promotional programs and product launches.
• Serve as the voice of the market by sharing customer and consumer insights with company leadership. What We're Looking For Required Experience
• Minimum of 3 years of sales and/or marketing experience within the consumer-packaged goods (CPG) industry.
• Experience with distributor, broker, and retail partnerships across multiple sales channels
• Demonstrated success working with food, beverage, frozen, refrigerated, specialty, or natural products.
• Established relationships with key Pacific Northwest retail buyers and category managers preferred. Skills & Competencies
• Exceptional relationship-building and negotiation skills.
• Strong strategic thinking combined with a hands-on execution mindset.
• Excellent written, verbal, and presentation skills.
• Highly organized, self-directed, and comfortable managing multiple priorities simultaneously.
• Proficiency in Microsoft Excel and Microsoft Office Suite. Additional

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Experience within a startup or high-growth company environment is a plus.
• Valid driver's license and clean driving record.
• Ability to travel approximately 2540% throughout the territory.
• Multilingual capabilities are a plus.
• Demonstrated success working with food, beverage, frozen, refrigerated, specialty, or natural products.
• Established relationships with key Pacific Northwest retail buyers and category managers preferred.
• Experience with distributor, broker, and retail partnerships across multiple sales channels.
• Proven track record of delivering measurable sales growth and market expansion.

Compensation

&

Benefits

• Competitive base salary
• Paid Time Off
• Health benefits
• Opportunity to grow with a fast-moving, mission-driven brand Job Type: Full-time Pay: $85,000.00 - $90,000.00 per year

Benefits

:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance Experience:
• CPG Sales: 3 years (Required)
• Direct Distributor: 1 year (Required) License/Certification:
• Drivers License (Required) Ability to Commute:
• Poulsbo, WA 98370 (Required) Work Location: Hybrid remote in Poulsbo, WA 98370