Now Hiring - Direct Flooring - Sales Manager – Flooring Division in Chattanooga, TN

Full description of the position

Sales Manager Flooring Division Position Title: Sales Manager Reports To: General Manager Location: Chattanooga, TN

Compensation

:

• Base Salary: $52,000 annually
• Performance Bonus: Commission

Position Summary

Direct Flooring is seeking a motivated, results-driven Sales Manager to lead our sales organization and build our outside sales division. This role is responsible for managing, coaching, and holding the sales team accountable while driving revenue growth, customer satisfaction, and profitability. The Sales Manager will oversee all inside and outside sales representatives, develop new business opportunities, improve sales processes, and ensure every salesperson consistently performs at a high level. This position works closely with the General Manager and ownership team to execute the company's growth strategy.

Key Responsibilities

Sales Leadership

• Lead and manage the entire sales team.
• Recruit, hire, train, and develop new sales professionals.
• Launch and grow the company's outside sales division.
• Create and execute sales strategies to achieve monthly and annual revenue goals.
• Establish performance expectations and maintain accountability across the sales department. Team Development
• Conduct weekly one-on-one coaching meetings with each salesperson.
• Provide ride-along coaching for outside sales representatives.
• Mentor employees on product knowledge, closing techniques, and customer service.
• Develop training programs for new and existing team members. Performance Management
• Monitor daily sales activity and key performance indicators (KPIs).
• Track close rates, average sale value, gross margin, and sales pipeline.
• Review CRM activity to ensure timely follow-up on every opportunity.
• Hold sales staff accountable for goals, customer communication, and professionalism. Business Development
• Build relationships with builders, remodelers, property managers, commercial clients, designers, insurance restoration companies, and real estate professionals.
• Develop referral partnerships and networking opportunities.
• Identify new markets and opportunities for business growth. Reporting & Communication
• Provide daily sales updates to the General Manager.
• Prepare weekly sales reports and forecasts.
• Participate in weekly leadership meetings with the Owners and General Manager.
• Collaborate with estimating, inventory, warehouse, and installation teams to ensure seamless project execution.

Qualifications

• Minimum 5 years of sales leadership experience.
• Flooring, construction, home improvement, or building materials experience preferred.
• Proven ability to recruit, coach, and lead high-performing sales teams.
• Strong understanding of sales metrics and performance management.
• Excellent leadership, communication, and organizational skills.
• Experience using CRM systems.
• Valid driver's license and reliable transportation. Preferred Experience
• Residential flooring
• Commercial flooring
• Multi-family flooring
• Builder and contractor sales
• Insurance restoration
• Property management accounts
• Outside B2B sales Key Performance Indicators (KPIs) The Sales Manager will be evaluated on:
• Monthly sales revenue
• Gross profit
• Net profit contribution
• Outside sales growth
• New customer acquisition
• Closing percentage
• CRM compliance
• Sales pipeline value
• Sales team accountability
• Customer satisfaction
• Employee development and retention Leadership Expectations The Sales Manager is expected to:
• Lead by example.
• Selling Sales Manager (mandatory)
• Foster a positive, high-performance culture.
• Maintain professionalism and integrity.
• Communicate effectively across all departments.
• Solve problems proactively.
• Support the company's vision and core values.
• Build a culture of accountability, teamwork, and continuous improvement. Why Join Direct Flooring? Direct Flooring is a rapidly growing flooring company serving residential, commercial, multifamily, property management, insurance restoration, and builder markets. We are committed to delivering exceptional customer service, high-quality installations, and creating opportunities for our employees to grow alongside the company. If you're passionate about leadership, sales, and building winning teams, we'd love to meet you. Pay: $52,000.00 - $70,000.00 per year

Benefits

:

• Employee discount
• Paid time off Work Location: In person